He co-founded Portland, Ore.-based Northwest Tire Factory in the mid-1980s with four other Portland dealers.
The dealer-owned marketing cooperative has more than 200 members operating in 13 western states.
He has worked for Tire Factory since 1995; he was CEO for the past 11 years after serving as COO and CFO.
A part-owner of Tire Factory, he holds a 3-percent ownership stake in the co-op.
He sold his dealership-Portland Tire Co., founded by his father-to take the CEO position at Tire Factory.
He is a past president of the former Tire Association of North America.
"The Northwest Tire Factory of today is very different from our original 1997 model. The world has changed, and we are facing new and much more difficult challenges..." — excerpt from letter Tire Factory Chairman Chris Cornelius sent to dealer members