AKRON (June 5, 2008) — Goodyear and its advertising agencies received a bronze Effie Award June 4 for Goodyear's 2007 “Get there” campaign.
As part of the campaign, five television ads were produced featuring the Goodyear blimp, which was used as a metaphor for Goodyear's distinct vantage point on U.S. drivers and roadways, the company said.
The winning campaign marked the first time in 20 years that the Goodyear blimp took a lead role in consumer advertising.
“The Effie Award helps to validate that Goodyear is not only an industry leader in offering innovative and relevant tires, but in communicating the product benefits in innovative and relevant ways,” said Joseph Viselli, Goodyear brand director.
Advertising agencies McCann Erickson of New York, MPG of Boston and HFA of Akron shared the award. The Goodyear ad competed in the automotive related products and services category, one of 45 categories in the competition.
The Effie Awards, now in its 40th year, is an annual award that recognizes creative marketing ideas and strategies that have the greatest impact on the advertiser's bottom line.