WASHINGTON (April 21, 2008) — Across the U.S., tire manufacturers, retailers and equipment manufacturers are getting into the act supporting the Rubber Manufacturers Association (RMA) in its seventh annual National Tire Safety Week, which began April 20 and runs through the 26th.
Every April since 2002, the RMA has sponsored National Tire Safety Week as part of its “Be Tire Smart—Play Your P.A.R.T.” tire safety program. P.A.R.T. is an acronym for pressure, alignment, rotation and tread, and the week serves as a reminder to motorists that regular attention to these details will maximize tire safety and tread-life.
Possibly the main event of National Tire Safety Week will be the Earth Day press conference and ride-and-drive event scheduled April 22 for Irwindale, Calif., near Los Angeles. The RMA, Yokohama Tire Corp. and the Southern California Auto Club will present tire safety facts, distribute wallet-sized tire tread depth cards, offer free tire inspections and give reporters the opportunity to drive a Ford Fusion with deliberately underinflated tires to demonstrate how underinflation affects vehicle handling.
The RMA also plans dedicated National Tire Safety Week events in the San Francisco and Atlanta areas.
Among other National Tire Safety Week celebrations, Michelin North America Inc. has enlisted Stefan Johansson, a Michelin team driver for the American Le Mans series, to serve as the company's National Tire Safety Week spokesman. Mr. Johansson will focus on proper tire inflation as the most important factor in tire safety and performance.
Meanwhile, motorists who sign up for Michelin's periodic tire rotation e-mail alerts at www.MichelinMan.com/rotation-reminder will have an opportunity to win a VIP trip to an American Le Mans Series race.
Bridgestone/Firestone is enlisting all its company-owned stores—Firestone Complete Auto Care, Tires Plus and ExpertTire—in promoting National Tire Safety Week. Among other things, the stores are highlighting the free tire inspections they provide year-round.
Philadelphia-based tire and automotive service chain Pep Boys—Manny, Moe & Jack is offering free tire pressure checks and distributing tire safety literature during National Tire Safety Week.
Schrader-Bridgeport International Inc., the Altavista, Va.-based manufacturer of tire pressure monitoring systems (TPMS), issued publicity in support of National Tire Safety Week, among other things reminding motorists that driving vehicles with TPMS installed does not replace the need to check tire pressure at least once a month.
In Ohio, Gov. Ted Strickland proclaimed April 20 to 26 as Tire Safety Week in Ohio at the request of Findlay, Ohio-based Cooper Tire & Rubber Co.
“Governor Strickland's proclamation raises awareness of an important safety issue that needs to be on the minds of Ohio drivers,” said Roy Armes, Cooper Tire's chairman, president and CEO. “We encourage all Cooper employees, tire dealers and customers to properly maintain their tires to ensure safer vehicles and safer roads. Proper tire care also improves a vehicle's gas mileage, which saves consumers money and benefits the environment.”