KARLSRUHE, Germany (April 2, 2008) — Buy a tire. Plant a tree. Group Michelin's latest marketing effort to spur interest in its low rolling-resistance “green” tires is that simple.
Through its Austrian, German and Swiss subsidiaries, Michelin is offering customers a deal whereby Michelin will arrange to have a tree planted in those countries for every set of Michelin summer tires purchased through May 17 .
Michelin is organizing the offer through Naturefund e.V., a Wiesbaden, Germany-based non-profit dedicated to protecting nature and natural habitats.
Together the partners want to plant “future forests” in Germany's Spessart district near Frankfurt, northwest of Vienna and in areas surrounding Bern, Switzerland. These areas were chosen because forests there have been ravaged by storms or insect infestations, Michelin said. The partners will select native tree types that absorb the maximum amounts of carbon dioxide (C02).
The offer goes for summer passenger, sport-utility vehicle or light-truck tires.
Michelin said the offer serves two ecological goals: reducing CO2 output by putting more low-rolling-resistance tires on the road and increasing the size of woods in central Europe to absorb more CO2 from the atmosphere.