NASHVILLE, Tenn. (Jan. 24, 2008) — Celebrities Alice Cooper and Richard Simmons will star in Bridgestone/Firestone's first Super Bowl advertisement, due to air during Fox Sports' Feb. 3 telecast of Super Bowl XLII.
BFS, which also is the halftime show sponsor, said it will air a 30-second spot between the first and second quarters and another one during the third quarter. The tire maker released these descriptions to offer a sneak peek at what viewers can expect to see from the Bridgestone commercials on Super Bowl Sunday:
* “Scream”—More than 20 woodland friends exercise their lungs and count their blessings that a car passing through their home is riding on Bridgestone tires.
* “Unexpected obstacles”—What happens when a fitness icon, a rock legend and an albino snake confront a speeding car equipped with the precision technology of Bridgestone-brand tires? You'll have to watch Super Bowl XLII to find out, BFS said.
Dallas-based Richards Group Inc. produced the commercials using 6,000 crew hours and 28 animals, BFS said.
Super Bowl XLII will be held at the University of Phoenix Stadium in Glendale, Ariz.