NASHVILLE, Tenn. (Jan. 11, 2008) — Bridgestone/Firestone (BFS) has extended its truck tire supply agreement with TravelCenters of America L.L.C. through 2014.
The tire maker last extended its long-standing arrangement with the travel chain in mid-2006. The latest extension now includes sales of Bridgestone- and Firestone-brand commercial tires at TravelCenters' 65 full-service Petro Stopping Centers.
The supply arrangement dates to the early 1970s, officials said.
As part of the new agreement, the Bridgestone brand will be the “exclusive premium commercial tire” to be sold by the stores, meaning Michelin and Goodyear brands will not be offered at the locations, said Tim Abel, senior account manager for BFS who handles the TravelCenters account.
TravelCenters also will offer Firestone, Yokohama and Kelly tires plus BFS' Oncor retreads.
Mr. Abel did not disclose BFS' sales through TravelCenters.
“Obviously it is a big deal to our national fleet strategy,” he told Tire Business, adding it will keep the products displayed prominently in many locations.
TravelCenters, which is being acquired by an investment firm for $1.9 billion, operates more than 230 locations—including Petro—in 41 states and throughout Canada.