SHANGHAI (Nov. 21, 2007)—In order to make the 2007 Challenge Bibendum in Shanghai emissions neutral, Group Michelin has contracted an Australian climate awareness group to plant five acres of native forest in Australia.
These trees, to be planted by the non-profit Future Climate Australia, will capture 500 metric tons of CO2 during their life time, Michelin said, offsetting the CO2 released by the 3,000-plus participants and vehicles during the Nov. 14-17 Challenge Bibendum.
Michelin did not say what the planting initiative will cost but did say it takes at least four trees to offset each ton CO2 released. Michelin calculated the amount of CO2 produced by looking at the emissions of vehicles during testing, accommodation of participants and transport from hotels to venue, distribution of documents, heating and conditioning of the venue, waste removal, etc.
In addition to the CO2 offset, Michelin said the tree planting program contributes to reducing pressure on the environment, by restoring native forests, to enhancing biodiversity, improving soil quality and providing essential habitat for native species.