TORRANCE, Calif. (Nov. 5, 2007) — Toyota Motor Sales U.S.A. Inc. is aiming to pump up tire sales at its car dealerships with a fall promotion tied to free gas cards.
With the car maker's “Toyota Fall Gas Fill Up” promotion, which runs through Nov. 30, customers who purchase four new tires at participating Toyota Tire Center dealerships will receive a $50 “Fill It Up” gas card that can be used at any fuel establishment that accepts American Express credit cards.
“Gas is a relevant and timely offer for our customers and this is a great way to thank them for using our dealerships for all of their maintenance needs,” said Dave Camden, vice president of dealer operations, Toyota customer services. “Our goal is to make it an easy one-stop visit where customers' tire purchases can be combined with a scheduled service visit.
“The best part is that tires and gas are related—if you keep your tires properly maintained and inflated, you can realize gas savings.”
The Toyota promotion also is available online at the company's official Toyota owners Web site, ToyotaOwnersOnline.com, which provides tire tips, scheduled maintenance and other owner information.
Qualifying tire purchases must include four new tires that total $150 (pre-tax) or more from participating Toyota Tire Center dealers, the company said.
TMS is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the U.S.