Shanghai Tyre names change
MONROVIA, Calif.-China's Shanghai Tyre & Rubber Co. (STRC) Ltd. is changing the names of most of its subsidiaries and manufacturing plants to coincide with its own change to Double Coin Holdings Ltd., though its U.S. sales and marketing arm-China Manufacturers Alliance L.L.C. (CMA)-will stay the same for the ``foreseeable future.''
Shanghai Tyre is changing its name to ``consolidate (its) corporate identity behind the company's most recognizable and valuable asset, the Double Coin brand,'' CMA said. CMA also recently engaged a marketing agency to develop Double Coin's image in North America.
CMA, however, will not change its name ``as they have developed strategic customers to whom they provide products that are outside Double Coin Holdings' product lineup,'' the firm said in a statement.
``Double Coin branded products will continue to be the marketing focus for CMA,'' the firm added. ``They reflect our flagship brand and have global recognition.''
Most other Shanghai/Double Coin Holdings subsidiaries will change their names, including the former STRC Double Coin Truck Tire factory-now dubbed Double Coin Group Shanghai Double Coin Heavy Duty Tire Co. Ltd.-and the former STRC Rugao plant-now dubbed Double Coin Group Rugao Tyre Co. Ltd.
TB entry wins in Ohio competition
AKRON-Tire Business Editor and VP/Publisher Dave Zielasko has won best personality profile story in a trade publication in the Ohio Society of Professional Journalists' 2007 awards program.
The story, published in April 2006, profiled Fran Boyd, the first woman president of the Virginia Automotive Association (VAA).
The awards program considers newspaper, magazine, television, online, radio and trade publication entries from across the state.
Vogue Tyre opens 26th center
MOUNT PROSPECT, Ill.-Vogue Tyre & Rubber Co. opened a custom center at a Los Angeles car dealership in early September, its 26th such center in 12 states.
The newest center is in Lou Ehlers Cadillac in Los Angeles. The centers, which carry wheels, tires and other vehicle accessories with some centers also installing electronics and simulated convertible tops and sunroofs, are all in Cadillac, Hummer, GMC, Chevrolet and Buick dealerships.
The firm offers Vogue private brand tires and distributes aftermarket wheels and accessories through new car dealerships, select tire dealers and company-operated custom centers.
Wingfoot adds to Pilot network
FORT SMITH, Ark.-Goodyear's Wingfoot Commercial Tire Systems L.L.C. plans to open a Pilot Truck Care Center in Temple, Ga., bringing to 21 the number of on-highway centers it operates nationwide.
Under an agreement inked in 2005, Wingfoot operates a network of the travel centers. Pilot Travel Centers L.L.C. operates about 280 centers in the U.S., and Wingfoot has 171 commercial tire sales, service and retread facilities nationwide.
The new center will offer new tires, retreads, limited mechanical service, preventive maintenance and roadside assistance.
3 tire makers hiking prices
AKRON-Titan Tire Corp. will raise prices on Titan- and Goodyear-branded farm and construction tires up to 5 percent, effective Nov. 1.
The increase is intended to offset rising raw material and energy costs, Quincy, Ill.-based Titan said, noting that certain tire prices may rise more than 5 percent due to repositioning.
Titan acquired a license to produce Goodyear-branded farm tires when it bought the North American farm tire business from the Akron-based tire maker in 2005.
Pirelli Tire North America Inc., based in Rome, Ga., said it plans to raise prices in the U.S. an average of 5 percent for all passenger and light truck tires, effective Nov. 1. Amounts will vary by product line and/or size. Pirelli cited continuing increases in raw material, energy and logistics costs as reasons for the price hikes.
Michelin North America Inc. will increase prices for Michelin-brand bicycle replacement tires sold in the U.S. and Canada up to 8 percent, effective Jan. 1.