GREENVILLE, S.C. (Sept. 28, 2007) — Michelin North America Inc.'s BFGoodrich brand will remain the official tire of SCORE International Off-Road Racing into the year 2018 as part of a sponsorship extension, the tire maker said.
“SCORE International and its Desert Racing series has been the perfect platform for BFGoodrich tires to develop the world's toughest off-road tires while supporting the sport's most distinguished competitors,” said Todd Steen, motorsports marketing manager for BFGoodrich.
SCORE was founded in 1973 by the late Mickey Thompson. The series produces the six-race Desert Series in the Southwest U.S. and Mexico.