CHARLOTTE, N.C. (Sept. 24, 2007) — Continental Tire North America Inc. is running a consumer sweepstakes through Jan. 17 across the U.S., Canada, Mexico and Brazil.
The “Continental Tire Power of 4 Sweepstakes” ties in with the DVD release of the movie, Fantastic Four: Rise of the Silver Surfer.
Consumers in the U.S. and Canada who purchase any four Continental-brand tires will receive a digital picture frame and be eligible to enter the sweepstakes. In Brazil and Mexico, consumers who purchase two Continental tires receive a DVD of the first Fantastic Four movie. Those who purchase four tires will receive a DVD of the latest movie.
The U.S. grand prize is a customized 2007 Dodge Charger.
“We are very excited about this promotion and the tremendous synergy it creates among all of our Americas business regions working together,” said Andreas Gerstenberger, executive vice president of passenger/light truck sales and marketing. “The characteristics are the same for the movie and the brand. They are both technology-driven, futuristic and innovative.”
The promotion will be supported with point-of-sale displays, an online ad campaign and magazine ads. The movie grossed about $273 million when it was released in theaters in June, Conti said.