Maxxis International's push into drifting contingency programs and sponsorships paid off May 12 when Chris Forsberg took first place in Formula D professional drifting competition at Road Atlanta. He was at the controls of a Nissan 350Z (below) equipped with a special drifting version of Suwanee, Ga.-based Maxxis' MAZ1 ultra-high-performance tire, which the company formulated for more grip and more smoke. James Mason, Maxxis' automotive marketing coordinator, said the tire marketer thinks ``drifting will introduce our complete product line to people who have never heard of us.'' Showing off the trophy are (left to right, front row) Glider Hua, tire design engineer from Maxxis' Taiwan-based corporate parent, Cheng Shin Rubber; Mr. Forsberg; Phil Chen, Cheng Shin/Maxxis engineering; Kenny Tsai, rubber compounding chemist from Cheng Shin/Maxxis; Mr. Mason (back row, left); and Brandon Bently, sales representative.
Doin' the D
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