NASHVILLE, Tenn. (June 12, 2007) — Bigfoot 4x4 Inc. has revamped the design of its Firestone-brand Bigfoot monster truck, adding the brand's shield and traditional red color.
Bridgestone/Firestone said it worked with the company to design the new paint scheme, which also incorporates Bigfoot's traditional blue and promotes BFS' www.tiresafety.com Web site.
“This new paint scheme is a fantastic way to solidify the bond between Bridgestone/Firestone North American Tire and Bigfoot,” said John Robinson, brand marketing sponsorship/events manager for BFS. “The return to the traditional Bigfoot blue and incorporating the Firestone shield is a fresh spin on a classic theme.”
Firestone tires have been used on Bigfoot 4x4's trucks since 1991, and display trucks routinely visit BFS company-owned stores and dealers for promotions.