DIAMOND BAR, Calif. (June 1, 2007) — American consumers continue to buy customization accessories for their vehicles as drivers bought $36.7 billion worth of specialty products last year, the Specialty Equipment Market Association (SEMA) said.
Last year's purchases marked a 7.1-percent increase over $34.3 billion in 2005, SEMA said. The Diamond Bar-based association said the specialty equipment market has been growing an average of 7.4 percent during the last 10 years vs. overall annual aftermarket growth of 4.4 percent.
“Today's consumer wants something unique and different,” said Jim Spoonhower, vice president of market research for SEMA. “They're buying vehicles that are dependable and reliable, but then they're personalizing those vehicles so that they look distinctive, perform differently, are more comfortable, convenient, safe or just more fun.”