SAN ANTONIO (March 21, 2007) — Cooper Tire & Rubber Co. this week launched a new all-season touring tire, the CS4 Touring, to dealers and media at its test track outside of San Antonio.
The tire comes in two tread pattern versions: a four-rib T-rated tread and five-rib H- and V-rated versions. The tire is aimed at a wide swath of vehicles, including sedans, mini-vans and crossovers.
The CS4 will be offered in 29 T-rated sizes and 31 H- and V-rated sizes, ranging from 14- to 18-inch rim diameters. It features a sidewall with an extended bead filler that Cooper said offers “impressive handling capabilities, lane change and cornering ability.”
The tires will be made in Cooper's plants in Tupelo, Miss., and Albany, Ga. The T-rated tire carries an 80,000-mile limited treadwear warranty while the H- and V-rated versions carry a 60,000-mile limited treadwear warranty.
Cooper will begin shipping the tires in mid-April.
Roy Armes, who was named Cooper's CEO in January, called the CS4 the tire maker's highest-level broadline tire. “It is a better product, and we think the consumers will pay for it,” he told media at the firm's 1,000-acre test track and proving ground in Pearsall, Texas.
As part of the launch, Cooper is offering various sweepstakes, online training and spiff programs for dealers plus a consumer promotion for a free Motorola Razr cell phone with the purchase of two or more CS4 tires.