CHARLOTTE, N.C. (Dec. 26, 2006) — Continental Tire North America Inc. has named Dana Zamalloa manager, public relations and communications, for its passenger and light truck replacement sales and marketing group.
Ms. Zamalloa previously worked as senior marketing communications manager for Toyo Tire (U.S.A.) Corp. In her new post, she will report directly to Travis Roffler, director of marketing for the group, who also joined Conti from Toyo.
Ms. Zamalloa joins Conti with nine years of advertising and public relations experience, the tire maker said.