LAS VEGAS (Nov. 7, 2006) — Mickey Thompson Performance Tires & Wheels and Center Line Wheel Corp. won awards for innovative new products from the Specialty Equipment Market Association (SEMA) at the recently completed 2006 SEMA Show in Las Vegas, while Goodyear won a magazine award.
Mickey Thompson, a business unit of Cooper Tire & Rubber Co., won Best New Merchandising Display for its space-saving showroom display unit for the company's off-road tires and wheels.
Center Line Wheels earned the Best Engineered New Product for its run-flat military tactical wheel, a quick-change multi-piece wheel designed to allow for dismounting/mounting a tire on a military vehicle like a Humvee in the field.
The wheel, which is bolted together, also features a run-flat/bead-locking insert deemed necessary by the military for such applications, according to Center Line's president, Ray Lipper, who said he was prompted to design the wheel by reports of Humvees being abandoned in the field because of tire failure and the time needed to effect repairs. Prototype testing with the military is just beginning, he added.
SEMA singles out new products every year at the aftermarket trade show based on superiority in innovation, technical achievement, quality, workmanship and consumer appeal. More than 1,400 innovative new products were entered in this year's new products showcase, SEMA said.
Goodyear was selected for Popular Mechanics' Editors Choice Award for its Eagle tire featuring ResponsEdge Technology. The tire maker said the award was in “recognition of outstanding achievement in new product design and innovation.”