AKRON (Oct. 31, 2006) — Goodyear is rolling out its new store design concept to its company-owned outlets in a bid to create a fresh design that “stimulates a stronger, interactive and easy-to-shop retail experience,” the tire maker said.
The interior design roll-out runs through 2006 and beyond, Goodyear said. Features of the design include a new store layout, easier-to-use floor and wall displays, and new signage.
“Goodyear is intensifying its focus on in-store needs of consumers, in conjunction with highly successful product launches,” said Rob Rajkowski, director of marketing and merchandising for Goodyear's retail division. “…The new design was developed based on the feedback of consumers who said they preferred a more informational store environment when purchasing tires.”
The stores' information also will vary by region so customers in specific geographic areas will be able to find tires more suited to their needs, Goodyear added.