CHARLOTTE, N.C. (Oct. 30, 2006) — Continental Tire North America Inc. has introduced the ContiSportContact 3 performance tire line for the North American market.
Already launched in Europe earlier this year, the tire— available in 17- to 21-inch rim diameters—is designed to provide shorter braking distances, enhanced handling and superior grip on wet roads, according to the Charlotte-based tire maker. It is approved as a fitment on Audi and Renault vehicles.
Conti also announced it would continue its joint marketing partnership with Wholesale Tire & Wheel Corp. (WTW), which markets the Giovanna wheel brand. The partnership officially launched last year with two Giovanna-edition Conti tires. At the Specialty Equipment Market Association (SEMA) Show, which begins tomorrow in Las Vegas, Conti will launch nine passenger tires and two sport-utility vehicle tires.
“In order to take the joint marketing partnership to the next level, we felt we had to do something big,” said Paul Tecci, Conti's manager of programs, promotions and events. “Therefore, we are introducing nine sizes of the ContiSportContact 2 Giovanna edition and two sizes of the ContiCrossContact UHP Gianelle design. The tires will be showcased at the joint SEMA booth that will have an amazing and innovative design concept.”