CLEARWATER, Fla. (Sept. 25, 2006) — Tires Plus Total Car Care, a dealership owned by Bridgestone/Firestone, has revamped its Web site with a focus on helping customers find maintenance information.
“Our goal was to create an easy-to-use site that implements suggestions we've received from our guests,” said Bill Ardiff, director of advertising and Internet marketing for Tires Plus. “As with many major purchases, we've found that customers simply want to research the product, get a quote and make an appointment to get it done. We think TiresPlus.com will help turn something most drivers consider a chore into a positive customer service experience.”
The redesigned site also aims to demonstrate to motorists that the dealership is about more than just tires. The site includes information organized under maintenance, repairs and tires.
The site allows customers to schedule appointments, get quotes, sign up for service reminders, receive monthly promotions, locate area stores and print online coupons.