MONTREAL, Quebec (Sept. 22, 2006) — La Cie Canada Tire Inc. has opened a fifth warehouse, in Sherbrooke, Quebec, to add service to Eastern Quebec and the Maritime Provinces.
The 100,000-sq.-ft. warehouse will complement the company's Montreal warehouse, where the distributor ran out of room, according to CEO Jack Granatstein. La Cie's other warehouses are in Toronto; Moncton, New Brunswick; and Newfoundland.
The wholesaler does not plan to expand into Western Canada, Mr. Granatstein told Tire Business.
“We don't go further than the Ontario border,” he said.
He rules out expansion because of the difficulty of getting exclusive brand rights over the large areas that would be necessary in the sparsely populated Western provinces.
La Cie, which was founded in 1928, distributes primarily Cooper, Federal, Hankook and Aurora brands.