TOKYO (Sept. 21, 2006) — Yokohama Rubber Co. Ltd. will market its truck and bus tires and promote retreading in Europe through 200 Bandag Inc. franchisees across the continent, according to a new agreement between Yokohama's and Bandag's European subsidiaries.
Among the provisions of the agreement, Yokohama will extend its casing warranty to cover the first retreading when performed by a Bandag franchisee.
Yokohama did not comment on the potential impact of the deal on the sales of its tires in Europe, but did say Bandag franchisees offer full ranges of new truck and bus tires and tire management services in addition to retreading.
Yokohama and Bandag engaged in joint marketing activities in the U.S. in the 1990s, Yokohama said.