McHENRY, Ill. (Sept. 20, 2006) — Brake Parts Inc. is offering professional automotive technicians and counterpersons a chance to be a “Pit Crew Member for a Day” through its Raybestos brand brakes sweepstakes promotion.
The sweepstakes, which runs through Nov. 30, will send a professional services technician and a guest and his or her counterperson and a guest to a 2007 NASCAR Nextel Cup event, where they will be honorary Robert Yates Racing pit crew members.
The promotion is designed to reward shops for their loyalty to Raybestos brand brakes “and in the process move 100 sets of premium brake pads and rotors per promotion site,” said Ken Myers, marketing manager of branded products for McHenry-based Brake Parts, a manufacturer of braking systems and components. The company's Raybestos brand brakes are the official brakes of NASCAR.
In addition to the two pit crew grand prize trips, other prizes include:
* Two second place prizes (for installers only) of replica M&M's racing helmets autographed by Robert Yates, official M&M's racing apparel, an M&M's 1/24 die cast car autographed by Robert Yates, and an autographed Raybestos Rookie of the Year litho print;
* 150 third place prizes (for 75 installers and 75 counterpersons) of a Raybestos Racing prize package including a Raybestos NASCAR cap and items such as XM radios and Weber grills, along with an autographed Raybestos Rookie of the Year litho print.
Every time a counterperson sells a set of Raybestos premium quality brake pads or rotors, they will provide the installer with an entry certificate to the sweepstakes with space for the counterperson to enter their information. When the technician submits the entry form, the counterperson who sold the product will be entered in the sweepstakes as well, Brake Parts said.
Warehouse distributors can order promotional kits number 06RAY119 through their normal distribution channels that contain a certificate for four sets of Raybestos brake pads, 100 sweepstakes entry certificates, a counter card to hold the certificates, a point-of-sale poster and store dangler.
Brake Parts is a unit of Affinia Group Inc.