HUNTINGTON BEACH, Calif. (Aug. 31, 2006) — AKH Co. Inc., which does business as Discount Tire Centers in California, recently opened two stores in Southern California and plans to open another by year-end.
The Huntington Beach-based dealership added stores in Viselia, Calif., and in La Crescenta, Calif., and is eyeing a third in Riverside, according to Hratch Andonian, AKH vice chairman and CEO. The new stores previously operated as a Firestone Complete Auto Care and an independent tire shop. AKH took over the leases of both and installed new equipment, computers and redesigned the showrooms, Mr. Andonian said.
Each outlet has approximately 5,000 square feet, six bays and eight employees. AKH has invested roughly $120,000 in upgrades per store, he said.
The dealership now has 67 outlets, 24 of which are franchises. AKH's goal is to add two to five company-owned stores per year and reach $100 million in sales, Mr. Andonian said.