AMERICAN FORK, Utah (July 21, 2006) — AutoNetTV, which provides automotive television programming for customers in service waiting areas, has signed an agreement with CBS Corp. to provide custom programming under the “Rev it up!” brand.
AutoNetTV said the content will air exclusively on its network. AutoNetTV will continue to produce its own reporting segments on the performance, safety and cost-saving benefits of preventive maintenance.
The CBS content will include branded segments from CBS Entertainment, CBS News and CBS Sports among others. The segments are generally less than five minutes long.
“The entertaining CBS 'Rev it up!' content combines perfectly with the informative AutoNetTV programming to provide an unbeatable experience for automotive centers and their customers,” said Sean Whiffen, co-founder of AutoNetTV. “With nearly 70 percent of all purchase decisions being made at the point-of-sale, AutoNetTV offers a terrific solution to increase the receptivity of every customer who enters a service center lobby.”