DENVER (July 21, 2006) — Bridgestone/Firestone has taken over primary sponsorship of this year's Grand Prix of Denver from Centrix Financial L.L.C., which had been the Champ Car World Series event's presenting sponsor the past three years.
The Aug. 11-13 event now will be called the Grand Prix of Denver sponsored by Bridgestone. Financial details of the sponsorship deal were not disclosed.
Centrix Financial, a financial services firm that specializes in auto finance lending products, said the move is part of its “refocus of its resources on core business opportunities.”
BFS is the “presenting sponsor” of and official tire supplier of Champ Car, supplying all Champ Car competitors with Bridgestone racing tires.
Besides the Champ Car and supporting races, the Grand Prix of Denver activities include action sports, rock-n-roll and street parties.