NASHVILLE, Tenn. (July 20, 2006) — Bridgestone/Firestone (BFS) will be a sponsor and sole tire supplier of Hybridfest 2006, a one-day event dedicated to hybrid-electric vehicles.
The event will be from 9 a.m. to 5 p.m. July 22 in Madison, Wis., as part of the Dane County Fair. BFS said more than 100 hybrids will be on display. Some will be outfitted with Bridgestone Ecopia tires, which focus on low rolling resistance.
“Bridgestone/Firestone's sponsorship of Hybridfest 2006 reflects the company's commitment to bettering the environment,” said Phil Pacsi, vice president of North American consumer tire marketing. “Hybrid technology will play an important role in reducing America's dependence on oil and lowering global warming emissions.”