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Published on July 17, 2006

Tire Business wins journalism awards

Tire Business won four editorial awards among trade publications in two recent annual statewide journalism competitions.

In the Cleveland Press Club's (CPC) Ohio Excellence in Journalism competition, Tire Business won a first place award for best special feature package for its ``Salute to Patriots'' series. In the series, Senior Reporter Vera Linsalata and Reporter/Web Coordinator Lisa Hockensmith wrote about tire dealerships' family, friends and employees who are in the military and stationed in Iraq, Afghanistan or elsewhere.

``A nice look at a timely topic,'' the judges wrote of the stories. ``The writers did a good job making the stories relevant to the tire business.''

In the Ohio Society of Professional Journalists' (SPJ) award program, Editor/VP Publisher Dave Zielasko won first place for best personality profile. His story, ``Doing angels' work: Steve Craven uses love of flying to help those in need,'' profiled tire dealer Steve Craven, who won the 2005 Tire Dealer Humanitarian Award presented by Tire Business.

Mr. Craven, owner of Craven Tire & Auto, was recognized for his work with Angel Flight Mid-Atlantic, a program that flies needy patients and their families to treatment facilities.

Tire Business also won a second place award in the CPC competition for its stories about tire dealers hit by credit card fraud, written by Senior Washington Reporter Miles Moore and Ms. Linsalata.

``Practical and actionable information for target audience; well written and easy to follow and comprehend,'' the judges wrote.

The stories also provoked more than a dozen letters to the editor relating similar experiences or close calls that had been averted by reading the stories and becoming aware of the scam. The Jan. 31, 2005, issue served as a resource for readers throughout the year, as letters continued to arrive into October.

Armando Bustos, co-owner of Family Tires in Bellflower, Calif., wrote that he narrowly averted losing 20 new Goodyear tires in a scam.

``We could have been the next victims of this scam and sustained a substantial financial loss,'' he wrote to Tire Business. ``On behalf of Family Tires and myself, we would like to say `thanks' to your publication. By keeping us, the tire businesses of America, informed, we were able to save our genuine efforts, our time and a great deal of money.''

Finally, Tire Business won a second place award in the Ohio SPJ competition for best trade report for its coverage of Hurricane Katrina. The stories were written by Mr. Moore, Ms. Linsalata, Ms. Hockensmith, Special Projects Reporter Bruce Davis and Managing Editor Sigmund J. Mikolajczyk. Tire Business' sister publication, Waste News, won first place for its hurricane coverage.

The stories provided the most timely and complete information about tire dealers in the region devastated by Hurricane Katrina. In two issues immediately following the hurricane, Tire Business detailed status reports of hard-hit dealerships such as Delta World Tire Co. and the recovery efforts made by tire industry businesses.

The publication also reported stories of bravery and camaraderie as dealers made their way back to their businesses and helped each other get back on their feet.

Tire Business is a fortnightly trade newspaper published by Crain Communications Inc.


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