CHARLOTTE, N.C. (June 30, 2006) — NASCAR and the Car Care Council are launching a consumer education campaign dubbed, “Be an Angel, Maintain Your Car and Save Some Gas.”
The campaign is aimed at encouraging consumers to maintain their vehicles as the best way to get better fuel economy and lessen the impact of high fuel costs. NASCAR produced a 30-second public service announcement to air during NASCAR programming in July. The announcement also will be distributed to local television stations.
The initiative also will complement the Car Care Council's “Be Car Care Aware” consumer campaign, the groups said. This fall the group will release a reference guide for motorists, detailing typical service occasions and service interval recommendations.
“Unfortunately higher gas prices are here to stay, but fortunately consumers can take greater control of how much gas their vehicles use by performing simple and inexpensive maintenance,” said Rich White, executive director of the Car Care Council.
NASCAR's automotive licensing division also will promote the campaign in its soon-to-launch “NASCAR Angels” television show, which will feature a group of technicians who repair vehicles for needy individuals.