NASCAR has some 75 million fans, equal to one in three U.S. adults, according to the racing organization-which calls itself ``gender neutral'' and a sport ``the entire family can enjoy.''
GENDER DISTRIBUTION
Male-60%
Female-40%
FAMILY AFFAIR
* 37% of NASCAR fans have children under the age of 18
* 34% of the U.S. population has children under the age of 18
AGE DISTRIBUTION
* More NASCAR fans are between the ages of 18 and 24 compared with the U.S. population
* 34% of NASCAR fans are between the ages of 18 and 34
* 54% of NASCAR fans are between the ages of 18 and 44
INCOME DISTRIBUTION
* NASCAR fans are middle class and just as affluent as the U.S. population
* 41% of NASCAR fans earn $50,000+ per year
* 46% of NASCAR fans earn between $30,000 and $70,000 per year
* 12% of NASCAR fans earn between $70,000 and $100,000 per year