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Meet 'Feddi'

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Taiwanese tire maker Federal Corp. has created a mascot - a cartoon character with a tire tread Mohawk-style hair cut - to represent the company in its efforts to gain broader international recognition.

The character, called Feddi, ``affirms and emphasizes all that we are today and are working to become-contemporary, smart, fresh, innovative, and capable of competing and connecting in new markets and niches,'' said Federal CEO Jamie Ma. ``Feddi also represents Federal Technology Center's dedication to further involvement and R&D in the motorsports arena.''

Feddi will be a part of Federal's Corporate Identity System, acting as its spokesperson. ``He is smart, fun, outgoing and passionate, and his choice of clothes reflects his devotion and love for motorsports,'' the firm said.

Feddi's ever-changing hairstyle will always mirror and match that of Federal's latest tire pattern, the company added.

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TB Reader Poll

Previous | Published January 9, 2019

What was the most interesting story from 2018?

Michelin, Sumitomo form tire distribution joint venture, NTW.
12% (32 votes)
Bridgestone, Goodyear form tire distribution joint venture, TireHub.
37% (102 votes)
ATD cuts staff, declares bankruptcy as result of wholesale market disruption.
28% (77 votes)
Trade war escalates and NAFTA is replaced.
8% (23 votes)
Disruption in auto industry as Ford eliminates most sedans, GM to shutter 3 plants
8% (22 votes)
Michelin continues to grow, acquires Camso, Fenner.
8% (21 votes)
Total votes: 277
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