IRVINE, Calif. (May 25, 2006) — Automotive appearance care products marketer Meguiar's Inc. is rolling out a special online promotion that includes prizes of sets of wheels and tires to mark the June 16th release of “The Fast and The Furious: Tokyo Drift” motion picture.
Named the “Official Car Wax” for the film, Meguiar's said the promotion involves its Hot Rims wheel cleaners and Hot Shine tire products. The company said consumers can enter the contest—and get new product information—via the firm's www.meguiars.com Web site, from in-store neck-hangers on participating items in 9,000 stores nationwide, or by text messaging MEGUIARS to DRIFT (37438) on their mobile phones.
Consumers entering the contest get a crack at the grand prize drawing for a chance to win one of 10 sets of Motegi wheels and Toyo tires. They also can log on to www.meguiarswheeltire.com and register for a chance to instantly win a premium Meguiar's NXT Generation Xtreme Detail Kit or a Tokyo Drift prize package.
The new film from Universal Pictures is set in the underground world of Japanese drift racing where, according to the studio, “the newest and fastest customized rides go head-to-head on some of the most perilous courses in the world.”
Irvine-based Meguiar's said it currently sponsors 30 of the world's top drifting drivers.