AKRON (May 24, 2006) — Goodyear and Michelin North America Inc. have each launched promotional campaigns to help motorists deal with rising gasoline costs this summer.
Goodyear kicked off its national “Free Air” campaign, which includes free air pressure checks at 750 participating company-owned and independently-owned retail shops. Goodyear said the shops will check tires for free without an appointment, regardless of the tire brand. The tire check also will include a tread check and air fill-up if needed.
“Rising fuel prices will continue to have a dramatic impact on many of us throughout the busy summer driving season,” said Joey Viselli, director of marketing services for Goodyear's North American Tire unit. “We want America to know that being proactive can make a huge difference when it comes to increasing gas mileage and saving money at the pump.”
Michelin also launched a consumer campaign under the auspices of its Uniroyal brand.
Dubbed “Driving Value Home,” the campaign will focus on giving motorists simple tips to save money on gas. Spokeswoman for the campaign will be Stephanie Nelson, who runs the Web site www.couponmom.com, which focuses on using coupons to save money on groceries.
Michelin's campaign will kick off prior to Memorial Day and continue through the summer with media interviews, appearances by Ms. Nelson and information on Uniroyal's Web site, www.uniroyal.com.
“Gas costs have become such a major factor in the family budget,” Ms. Nelson said in a Michelin statement. “We want to help people save on gas and put their savings into more important things for their families.”
Some tips offered by Michelin include checking tire inflation, getting wheels aligned properly, replacing clogged air filters, tuning the vehicle's engine, following regular maintenance, shopping around for gas and using cruise control on the highway.