Michelin Americas Truck Tires (MATT) will be a co-sponsor this year of the American Trucking Associations' (ATA) Share the Road highway safety program.
Share the Road is designed to educate motorists about how trucks and cars can share the road safely by delivering specific, life-saving information that can reduce the likelihood of a truck-car or truck-motorcycle accident happening. MATT joins Mack Trucks Inc. and Chevron U.S.A. Inc. as major sponsors of the Share the Road program, the ATA said.
Share the Road uses professional truck drivers and highway safety partnerships to conduct safety demonstrations to local media in hundreds of U.S. cities. Cars and trucks are set up in simulated highway lanes that show the common ways in which accidents happen on the road.
``Michelin's main objective is one of improved mobility,'' said Luc Minguet, chief operating officer of MATT. ``Improving mobility involves improvement in technology, efficiency and performance as well as improvement in safety.''
Share the Road debuted in 2000, initially with funding from Mack Trucks and then with additional funding starting last year from Chevron's Delo lubricants business.
Share the Road safety presentations feature a Mack Vision tractor using Chevron Delo lubricants and a 53-foot trailer provided by GE Trailer Fleet Services, now rolling on Michelin tires, the ATA said.
For many motorists, the demonstrations are their first exposure to critical safety information about tractor-trailer blind spots, turning space requirements and lengthy stopping distances, the ATA said.
The Federal Motor Carrier Safety Administration (FMCSA) and the American Automobile Association (AAA) Foundation for Traffic Safety report that up to 75 percent of all fatal car-truck crashes begin with an error on the part of the car driver. FMCSA noted 35 percent of fatal car-truck crashes occur in a truck's blind spots.