If you're looking for yet another gimmick guaranteed to promote bonding among your employees, look no further than man's best friend (in ``PC'' circles that's people's best friend.)
Mark your calendars: June 23 is the eighth annual ``Take Your Dog To Work Day.'' Leave the kids home. The event, hosted by Pet Sitters International (PSI), is supposed to bolster pet adoptions from shelters, humane societies and rescue groups and educate the public on the benefits of responsible pet ownership.
PSI-not to be confused with pounds per square inch, though that could probably be one way to measure your pooch-is joining with Modern Dog magazine, Magna Hospitality Group and PETS 911 to promote what it's calling the ``human-animal bond by facilitating positive interactions between dogless co-workers and their colleagues' canine companions.'' PSI represents about 7,500 independent professional pet-sitting businesses.
Patti Moran, president of PSI, said that ``by working together, we can make a better day for dogs everywhere.''
Talk about a dog-day afternoon, it sounds like a great way to let utter chaos reign at your dealership. Just figure out how to pair the event with a promo to sell more tires. But brace yourself for those wags who will charge that your business has gone to the dogs.
One cool ride
Phoenix-area sixth grader Kevin Fry and a few friends got a pretty quick ride home from school one day last month and probably will be talking about it for a long time.
Their chauffeur, piloting a Ford Fusion, was NASCAR driver Carl Edwards (left). Master Fry's mother Paula was selected from more than 100,000 entries in the ``Valpak, NASCAR on TNT Coolest Ride to School'' sweepstakes courtesy of Office Depot Inc.
Kevin also got to introduce his new superstar friend to the Boulder Creek Elementary student body during a special all-school assembly. The Office Depot No. 99 Ford Fusion that Mr. Edwards drives in the NASCAR NEXTEL Cup Series also was on display at the school.
Mr. Edwards is a former substitute teacher and current Ambassador for Youth for National PTA. A press release said he is committed to improving the lives of children, as well as urging parents and families to be more involved in their kids' schools.
``Carl's experience inside and outside of the classroom makes him a fantastic ambassador for children, educators and parents,'' said Tony Ueber, senior vice president of marketing for Office Depot.
Jeff Gregor, senior vice president of sports marketing and programming for the TNT and TBS cable networks, said the sweepstakes ``was not only a great marketing vehicle, but also a unique opportunity to connect race fans with one of the coolest drivers on the track.''
Just wondering: Is Mr. Edwards' Fusion street legal? Or did the local constabulary look the other way? (If he really put the pedal to the metal, they probably wouldn't have been able to catch him, anyway.)
Smells like teen spirit
Dubbed the ``moron of the week'' by the Web site www.thisistrue.com, a recent e-mail missive told the tale of an unnamed 17-year-old boy who allegedly was stealing gas from a car in Gillette, Wyo., when, during the act, he sprayed some fuel on his clothing.
Picture this: It's 3 a.m., dark, and he couldn't see how much he got on himself. Flashlight-less, he reached into his pocket for the only available light he had: a cigarette lighter.
You guessed it. He set himself on fire.
To add irony to injury, This Is True said, the car's owner was a firefighter.
When the cops picked up the gas jockey and a 16-year-old accomplice, they quickly siphoned the truth from the dumb duo.
The Gillette News-Record reported that the human torch at first had claimed he was attacked at a local gas station called ``Common Cents.''
Obviously, he had none.