DETROIT (May 16, 2006) — If and when the price for a gallon of gasoline reaches $4, some drivers may decide it's time to spend less time behind the wheel.
That's the long and short of a recent readership poll on the Web site of AutoWeek, a sister publication of Tire Business. The consumer car enthusiast magazine, based in Detroit, posed the question, “What price would gas have to rise to in order for you to seriously consider driving less?” During the 10-day polling period almost 4,000 readers responded.
A little more than half said $4 a gallon was the magic number. Next was $5 per gallon, cited by 20.6 percent of respondents. While 16.9 percent said “more than $5” would curtail their driving habits, 12.1 percent checked off the “no price too high” box on the Web site, www.autoweek.com.