"What ever happened to...?" is a line that applies not only to people, but sometimes tire brands.
With tire makers promoting their flag brands more and more, some of their well-established older tire lines can appear to lose a bit of their shine. Top technologies embodied in those flag brands haven't quite trickled down to their ``second-tier'' siblings, some dealers complain.
Tire Business took a look at four house brands-General, Dayton, Kelly and Uniroyal-and how they've performed in recent years and what, if anything, is new on the horizon for them.