Vredestein Banden N.V., celebrating 60 years in business this year, has refreshed its logo to reflect its core values of design, innovation, safety and quality.
To give the logo more ``speed and power,'' Vredestein turned to Italian designer house Giugiaro Design, which has designed several high-performance tire models in recent years for Vredestein.
The new logo features sweeping red and blue arches above a revised, stylized Vredestein name.
In addition, Vredestein-a unit of the Russian/Dutch Amtel-Vredestein OJSC holding-has rolled out a new version of its Sportrac performance tire line and launched the Ultrac Sessanta ultra-high performance line.
Both new tires were designed in collaboration with Giugiaro Design. The V-rated Sportrac 3 offers improved wet grip over its predecessor, Vredestein said, and is aimed at sporty mid-range models, such as the Alfa 159, Volvo S40 and V50, and the VW Passat. It is available in four 15- inch and four 16-inch sizes.
The Y-rated Ultrac Sessanta is positioned above the Sportrac range, aimed at the sports car segment. ``Sessanta'' means 60 in Italian, a reference to Vredestein's diamond jubilee this year, the company said.
The Sessanta features a wide circumferential groove placed in an asymmetric position on the inside of the tread coupled with curved secondary grooves running next to the circumferential groove. Although the tread is asymmetric-primarily for handling purposes-the tire is not direction specific, Vredestein said.
The tire is available in two 17-, two 18-, eight 19- and seven 20-inch sizes, ranging from 275/40ZR17 98Y to 255/30ZR20 92Y XL.
Vredestein tires are sold in the U.S. by Vredestein Tyres North America Inc. and in Canada by President Tire Canada Inc.