PHILADELPHIA (April 26, 2006) — Pep Boys—Manny, Moe & Jack will hold grand re-openings, starting Thursday, for each of its 32 stores in the metropolitan New York, Long Island and North Jersey area.
The Philadelphia-based automotive chain said the stores have undergone a significant internal and external transformation to “showcase Pep Boys' commitment to revitalize its unique offering of automotive parts, tires, repair and maintenance services—and more—to its customers in this area.”
The refurbishment of the stores reflects the 85-year-old company's continuing corporate revitalization project begun under the tenure of CEO Larry Stevenson. The updated stores “focus sharply on providing customers with a wide range of basic automotive parts and accessories and name-brand tires,” Pep Boys said. Each has been extensively re-merchandised and stocked with new products ranging from power tools and generators to the latest in mobile entertainment and automotive repair equipment, the company added.
A contemporary interior design, reflecting Pep Boys' new red, white and blue corporate colors, includes multimedia displays, signage and customized areas for new product categories; store facades and exterior signage also were updated.
“All of our Metropolitan New York stores now feature bolder product displays that leverage our massive retail space, maximize sales per square foot, create a permanent space for exciting new product categories, including garage and transportation, and highlight the repair and maintenance service we provide in our 6,000 service bays chain-wide,” Mr. Stevenson said in a prepared statement. “We are very excited about the revitalization of these stores. Customer response has been very positive as a result of our previous market-wide refurbishments and we expect a similar response from our customers in these markets.”
Pep Boys said it plans to complete the refurbishment of substantially all of its 593 stores across the U.S. and Puerto Rico by 2008.
As part of the New York-area stores' grand re-opening events, Pep Boys outlets will run a special 7 a.m. to 11 a.m. sale on Thursday, April 27, as well as a 10-day sale through May 6. The first 100 customers to visit one of the remodeled locations on Thursday will receive a free $10 Pep Boys shopping card. Special service promotions that day also will include 50 percent off any tires for the first 10 customers to purchase any installed passenger or light truck tires and a $4.99 Pennzoil standard oil change for the first 10 customers to sign a work order for an oil change.