FINDLAY, Ohio (April 7, 2006) — Cooper Tire & Rubber Co. today announced a year-long endorsement partnership with Funkmaster Flex, the hip-hop DJ and custom car show king.
Flex, dubbed the "evangelist" of hip hop´s urban car culture, created the Funkmaster Flex Custom Car & Bike Show that is entering its fifth year touring the United States. He will appear in a new print advertisement for the Cooper Zeon XST tire targeting the popular urban sport truck market. He will also make in-person appearances to support the Cooper Tire brand.
During 2006, Cooper will provide Flex with Cooper Zeon high-performance tires to customize the look and performance of celebrity vehicles and custom projects featured on his TV programs and for use on his own personal vehicles. In addition, the Cooper Tire interactive mobile tour, an experiential marketing exhibit targeted toward performance-minded audiences, will appear at several of Flex´s custom car show events, including Edison, N.J. on June 24, Hartford, Conn., July 22, and Ocean City, Md., Aug. 5.
Flex is also a celebrity DJ on the popular Hot 97 FM in New York City and the host of two TV shows, Spike TV´s "Ride with Funkmaster Flex" and ESPN 2´s "All Muscle with Funkmaster Flex."
"As Cooper Tire continues to evolve as a company and increase our high-performance product offerings, we want to reach buyers in meaningful and high-profile ways. Flex has immense appeal in addition to automotive expertise, passion and excitement for finely tuned and customized vehicles," said Pat Brown, vice president of global branding and communications. "We´re delighted he´s helping to promote our brand to a new generation of custom car fans who are interested in power, performance and style."
"It´s a pleasure to work with Cooper - they really understand the wants and needs of custom car enthusiasts," Flex said. "I am psyched to be working with such a terrific group of people to help them bring their high-end performance products to the custom car audience in new ways this year. I see where Cooper is going, and I am ready to help them get there."