It's not what you'd expect to see from pro race drivers normally outfitted in fire suits and helmets. In a series of TV commercials for Goodyear Gatorback automotive belts, four of the NASCAR circuit's best known drivers, looking like they just rolled out of bed, don designer NASCAR nighties and pick up their belts-delivered like newspapers. Drivers Greg Biffle, Kurt Busch, Matt Kenseth and Jeremy Mayfield, in PJs and matching slippers, targeted their humorous message on the benefits of the belts at passenger and light truck owners as well as professionals and do-it-yourself mechanics. The TV ads can be viewed at www.goodyearbeltsandhose.com.
Pajama game -'NASCAR nighties'
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