Goodyear raising prices 4 percent
AKRON-Goodyear will increase prices on all of its consumer, commercial and off-the-road tire brands up to 4 percent, effective April 1.
Goodyear cited continuing increases in raw material prices as reason for the price increase.
Roffler leaves Toyo for Conti
CHARLOTTE, N.C.-Travis Roffler, formerly Toyo Tire (U.S.A.) Corp.'s senior director of marketing, has joined Continental Tire North America Inc. as marketing director.
Conti said Mr. Roffler will be responsible for the full range of passenger and light truck tire replacement marketing activities, including product planning, brand management, pricing, promotion, divisional public relations and advertising. He will report to Andreas Gerstenberger, Conti's vice president of sales and marketing for the passenger and light truck business unit.
At Toyo, Mr. Roffler had been responsible for the company's overall marketing strategy, Conti said.
Alessia to head Just Tires unit
AKRON-Goodyear has named a former Sears, Roebuck and Co. executive to head the tire maker's network of 116 Just Tires retail stores.
Jerry Alessia was named manager of Just Tires, succeeding Lenny Mullen, who was assigned to a special projects post for Goodyear's retail operations group. Mr. Mullen, who had headed Just Tires since 2000, will drive standardization across all Goodyear stores in his new post.
Mr. Alessia joined Sears in 1990 and most recently served as director of customer care and operations.
Yokohama hires Del-Nat's Mayfield
MEMPHIS, Tenn.-Jim Mayfield, vice president of marketing for Del-Nat Tire Corp., is leaving Del-Nat to become director of Yokohama Tire Corp.'s Advan brand, effective March 31.
Mr. Mayfield joined Del-Nat two years ago after serving with Continental Tire North America Inc. for nine years in various capacities. Prior to Conti, he served with the former Michelin Tire Corp. in various positions in replacement and original equipment sales.
He declined to discuss his new position and responsibilities with Yokohama, but confirmed that he will relocate to Yokohama's offices in Fullerton, Calif. Yokohama has been a supplier to the Del-Nat dealer cooperative.
Conti may move HQ to S. Carolina
CHARLOTTE, N.C.-Continental Tire North America Inc. is in preliminary talks with South Carolina local governments to discuss the possibility of moving its headquarters.
Senior Counsel Rick Holcomb said the tire maker has had only ``very preliminary discussions'' with local officials about a possible relocation. Conti is looking into the possibility as one of several options to become profitable in North America. The discussions with local officials, Mr. Holcomb said, are focusing on various tax packages that may be available.
The areas under consideration are over the border in South Carolina, about five to 10 miles away from the firm's current headquarters in Charlotte. Mr. Holcomb said a decision is not expected in the immediate future.
Alta buys majority share in Babcox
AKRON-Babcox Publications Inc., which publishes Tire Review magazine, has sold a majority share of the company to Alta Communications, a Boston-based private equity firm.
Bill Babcox, current president of the company, retains a substantial ownership position and remains chairman, president and CEO. In a prepared statement Mr. Babcox said, ``Alta has a proven track record financing strategic growth opportunities'' and would make a ``terrific partner'' for Babcox as it seeks to accelerate its growth.
Alta, founded in 1996 as part of a transition of venture capital firm Burr, Egan Deleage & Co., has approximately $1.5 billion of capital invested in more than 100 communication companies.