MEMPHIS, Tenn. (Feb. 28, 2006) — Jim Mayfield, vice president of marketing for Del-Nat Tire Corp., is leaving Del-Nat to become director of Yokohama Tire Corp.'s Advan brand, effective March 31.
Mr. Mayfield joined Del-Nat two years ago after serving with Continental Tire North America Inc. for nine years in various capacities: director of General brand management; vice president of sales and marketing for the original equipment group; director of marketing; and national director of mass merchandising sales and product marketing. Prior to Conti, he joined the tire industry in 1981with Michelin Tire Corp. where he served in various positions in replacement and original equipment sales.
He declined to discuss his new position and responsibilities with Yokohama, but confirmed that he will relocate to Yokohama's offices in Fullerton, Calif. Yokohama has been a supplier to the Del-Nat dealer cooperative.