AKRON (Feb. 28, 2006) — Goodyear's more than 1,800 Gemini Automotive Care retail locations have joined the NASCAR Performance Network (NPN), a nationwide organization of quality vehicle repair shops and parts stores dedicated to growing their business through a NASCAR affiliation.
NASCAR said the Gemini outlets will join approximately 8,000 independent auto parts and repair providers throughout the U.S. which have been selected by NASCAR to become part of the network.
As a member of the network, the Gemini stores will receive business-building benefits in the categories of branding, advertising and promotion. Gemini facilities can take advantage of a range of programs, including NASCAR branded exterior and interior signage; turnkey radio and print advertising customizable at the local level; discounts on NASCAR Partner products such as Nextel phones and rate packages; a customizable monthly reminder service; and complimentary subscriptions to automotive industry and sports publications, according to NASCAR.
The Goodyear outlets also will be able to tie in to NASCAR promotions built around “RacePoints,” a new currency redeemable for unique NASCAR premiums and collectibles.
“Goodyear has been a NASCAR supplier for more than 50 years, and we have enjoyed the expansion of our consumer marketing reach through this relationship,” said Larry Mason, president of consumer tires for Goodyear's North American Tire unit. “This extension of our association with NASCAR is a natural fit for our Gemini network.”
NPN is accessed through the “Auto Service” tab on the front page of the NASCAR.com Web site. An online marketing and business locator service allows NASCAR fans to locate an NPN member in their area. The listings include the business name and location, hours of operation, types of service performed, map directions and branded products offered.
“The family of NASCAR Performance Network shops are dedicated to serving the car care needs of the 75 million NASCAR fans who happen to love cars more than the average person,” said Mark Dyer, NASCAR's vice president of licensing and consumer products. “The Goodyear brand has a long history in our sport and their 1,800-plus locations are a perfect fit for the growing NASCAR Performance Network.”
NASCAR said it has undertaken “an aggressive, multi-media campaign that is reaching out to NASCAR fans and beyond” to drive awareness of the need for regular vehicle maintenance by showing the consequences of avoiding such maintenance. The marketing campaign is publicized on NBC and Fox race broadcasts, as well as TNT, FX and the SPEED Channel, MRN Radio, XM Satellite Radio, within NASCAR Scene, NASCAR Illustrated and on the organization's Web site.