BLOOMINGDALE, Ill. (Feb. 10, 2006) — Bridgestone/Firestone company owned stores are offering a “Name Your Ride” sweepstakes for motorists in honor of Valentine's Day and America's love affair with the automobile.
Through March 15 drivers who log onto www.FirestoneCompleteAutoCare.com will have the chance to win prizes for their vehicles such as gift certificates for auto service and/or tires, one year's worth of free car washes, gas cards and more.
“Some drivers consider their vehicles an extended part of the family,” said Jim Stahulak, database/internet marketing manager. “The idea of this promotion is to give them an outlet to express the pride they take in being a car owner.”
During the sweepstakes the company will collect information from Web visitors about their cars such as the name, gender and personality of their “special friend.” Those who fill out the survey will automatically be entered in the prize drawing. Winners will be announced in April along with results from the survey in time for the automotive aftermarket industry's celebration of National Car Care Month.
National Car Care month focuses on building consumer car care awareness. The Car Care Council spearheads the effort through a consumer education campaign, “Be Car Care Aware,” which promotes the benefits of regular vehicle maintenance.