FULLERTON, Calif. (Jan. 24, 2006) — BMW and Mini tuner company Dinan Cars in Morgan Hill, Calif., has chosen Yokohama Tire Corp.'s Advan Neova ultra-high performance tires for its modified vehicles.
Yokohama said its tires will be the exclusive fitment on the vehicles, which are available through more than 130 Dinan-authorized BMW and Mini performance centers in the U.S. Dinan and Yokohama plan to partner on other projects, including enthusiast events, ride and drive programs, advertising campaigns and other promotions, Yokohama said.
“This is a perfect partnership because Dinan is highly respected among BMW enthusiasts, offering the performance and quality BMW drivers demand,” said Jim MacMaster, executive vice president, business division, for Yokohama.