WOODLAND HILLS, Calif. (Jan. 3, 2006) — Itochu International Inc. has established a new company to take over all of its tire department operations in North America, effective Jan. 1.
The company's new name is Itochu Tire America (ITA). In addition, a company spokesman said the firm has moved its existing operations in Westlake Village, Calif., to Woodland Hills.
Tony Yanashima, who was vice president of Itochu International, is ITA's chairman; Kaz Ishii is the new company's president and CEO.
The spokesman said ITA “will continue to market the same private label tires" that were marketed by Itochu International to dealers who have exclusive territories, but he did not mention specific brands.