WARREN, Mich. (Dec. 16, 2005) — Michelin North America Inc. has moved its online/digital marketing for passenger and light truck tires to Warren-based Campbell-Ewald Co., the firm's advertising and marketing communications agency of record since 2001.
“Our goal is to partner with an agency that has the broad capabilities to help translate our strategic vision into appropriate and powerful messages, is motivated to determine the best delivery strategy and is willing to take responsibility for results,” said Michelin´s Parmeet Grover, Michelin brand director for Michelin Americas Small Tires.
“In addition to exciting strategic and creative digital proposals, Campbell-Ewald was best prepared to join our quest for a better way forward in our communications.”
Campbell-Ewald Chairman and CEO Tony Hopp said, “Consumers recognize Michelin as a premier world brand, and now we´ll be better able to orchestrate how, when and where it´s best to deliver influential messages during the very short tire buying decision process.”
Michelin awarded its car and light truck tire account to Campbell-Ewald in 2001, which coincided with the renewed role of Bibendum, the tire maker's Michelin Man mascot, in North American marketing/advertising.
Campbell-Ewald is considered the nation´s sixth largest advertising and marketing communications agency network, with more than 1,200 employees at its headquarters in Detroit, its agency in Los Angeles and five regional offices. It is part of Interpublic Group of Companies.