You'd likely need a ladder to climb into this lifted Hummer. The question of the day: How high is too high?
Al Smoke (left to right), president of Vredestein Tire USA, and Denis Monette, president of President Tire Canada, the U.S. and Canadian distributors, respectively, of Vredestein tires, were on hand to support Vredestein's presence at SEMA. They and Marc Luyten, director, corporate marketing/sales, of Vredestein Banden N.V., pose with a Vredestein winter tire frozen in ice.
Eugene Beck Jr. (left), retired president of Beck Tire International, and John Sieff, a co-founder of Summit Tire & Battery Corp. (now Sure Tire Co.), were inducted into the Tire Industry Hall of Fame during the SEMA Show.
Mickey Thompson Performance Tires & Wheels' booth showcased ``Suicide Sally,'' an off-road buggy shod with the company's Baja Claw tires.
Lexani Wheel Corp.'s ``Asanti'' wheel has 12,000 diamonds and 800 saphires-1,100 carats of precious stones. A set of four would set you back a cool $1 million-but the price includes a Bentley GT.
This low-riding 1958 Chevy pick-up graced an entranceway to the show.
A Dodge Charger at the BFGoodrich booth sported BFGs with ``DUB''-slang for a 20-inch custom wheel-molded into the tire tread.
Joe Russo (left), former president and chairman of Hercules Tire & Rubber Co., was on hand at a Margaritaville Cafe party to help mark the retirement of Craig Anderson, whom he hired in 1975. Mr. Anderson spent 30 years with Hercules, including the past 18 as president and COO.
The Dunlop booth featured ``drifting'' contests-with remote-controlled racers.
Some guys will do just about anything for a set of tires. The Dunlop brand was giving them away-all showgoers had to do was get a real tattoo or have a tread pattern shaved into their hair. Artist Paul Timman (left) marks the spot for a tattoo on Stuart McKechnie.
Need to get that Harley in the back of your pick-up? This Ford has a hydraulic lift to lower the bed.
Dick Stephens, Cooper Tire's North American tire division president, presents a $20,000 check to Dick Eggen, general manager of Wallgren's Tire Center in Oak Harbor, Wash., who won the money in a drawing at the Tire Industry Association's ``breakfast with the president.''