LAS VEGAS (Nov. 4, 2005) — Mitch Henderson of Dallas received Dunlop's best-of-show "Maxxed Out" award at the Specialty Equipment Market Association Show in Las Vegas for his customized 1937 Ford pickup truck.
John Davis, Emmy Award–winning host, producer and creator of “MotorWeek,” presented the Dunlop awards.
"We were looking for the ultimate in ´maxxed out´ style and performance," said Andy Traicoff, director of Dunlop consumer tire marketing. "Through these awards, Dunlop celebrates the artistry and all-out performance created by the people who personalize their vehicles to reflect their personalities and attitudes."
The "Maxxed Out" award is named after the award-winning ultra-high performance Dunlop SP Sport Maxx tire. "We´ve won awards globally with the SP Sport Maxx, so it´s only fitting that we name an award after it," Mr. Traicoff said.
Other Dunlop category winners include Ryan Shutt of Baltimore and his 2006 Honda Civic for Best Sport Compact; Ricardo Vega of Santa Fe Springs, Calif., and his road racer Ford Focus for Best Performance Car; and Ross Berlanga of Los Angeles and his 2005 Chrysler 300C for Top Tire & Wheel Fitment.
"We expected the Dunlop ´Maxxed Out´ awards to be very competitive, but the creativity and style exceeded our expectations. The SEMA vehicles epitomized the Dunlop attitude of passion, control and style, which is part of our DNA," Mr. Traicoff said.